Promotional Material

This is a collection of promotional material produced by Encounter Overland for its range of expeditions starting in 1964. The collection also includes brochures promoting Himalaya Overland/Sundowners Overland tours from 1983.  Each of these types of material has been grouped together on this page. 

Newspaper AdvertisementsEncounter Overland expeditions were first advertised in the major British newspapers. Newspaper advertising continued throughout the years Encounter operated. Samples of these advertisements are included here, starting with an advert for the first Encounter Overland expedition in 1964.

Encounter Overland brochures – This is (probably close to) the complete set of Encounter Overland brochures – starting with the earliest brochures sent to people responding to the early newspaper advertisements for the expeditions, through to the glossy brochures of later years for display in travel agents. 

Brief Encounters brochures – For a time Encounter Overland produced stand-alone pamphlets for shorter expeditions known as Brief Encounters. These expeditions were later included in the main brochures.

Brochure Inserts – sometimes separate inserts were included in brochures to give a bit more information about recent events at Encounter Overland.

Dates & Prices pamphlets – Some times separate Dates & Prices pamphlets were produced, although in later years this information was included in the main brochure.

Nomad Life – These pamphlets were produced mostly by the Encounter Overland office in Johannesburg to promote the expeditions. There is a copy of one Nomad Life produced in Kathmandu. 

Promotional Films – Encounter Overland produced a small number of promotional films. The earliest film, To the Roof of the World, filmed on a 1968 Asia overland by filmmaker Mike Casey, has been lost but was used in the early days in promotions for Encounter Overland. The two films which have survived include Good and Dusty shot on the first South and Central America expedition in 1972/1973; and The Planned Wilderness, a film about East African wildlife (including the Mountain Gorillas) was filmed in 1982 on an Encounter Overland East African safari. Also included is the slide show of an Africa northbound expedition shown on promotional evenings which has been converted to a short film.

Interviews and Presentations – Encounter Overland’s founder and Managing Director Tony Jones did a promotional tour of Australia in 1992. He gave talks to travel agents, was interviewed by Australian travel journalist Derek Taylor and appeared on the Steve Vizard Show, a television talk show.

Posters, Stickers and Flyers – Various stickers, flyers, posters and calendars including a slightly risque Calendar produced in 1994 are displayed here.

Himalaya Overland and Sundowners Overland Brochures These are brochures produced for Himalaya Overland and Sundowners Overland tours.

Brochures for Encounter expeditions operated by Dragoman – Lastly, there are the four Encounter brochures produced by Dragoman after it took over the Encounter name in 2001 and operated Encounter branded adventures alongside its own product.

Line5

Newspaper Advertisements

These are samples of newspaper advertisements placed in major United Kingdom newspapers. These advertisements appeared in newspapers probably on average around five out of every seven days. (Apart from 1964 and 1967, click on each image then scroll down to see multiple advertisements.)

Icon 19640217 The Times - February 17, 1964 1964 Icon 1967 Newspaper Advertisements for expeditions 1967
Icon 1960s Advertisements 1968 and 1969 Newspaper Advertisements Icon 1970s Advertisements 1970s Newspaper Advertisements
Icon 1980s Advertisements 1980s Newspaper Advertisements Icon 1990s Advertisements 1990s Newspaper Advertisements

Line5

Encounter Overland Brochures

Encounter Overland 1960’s Brochures

Asia
Africa

Encounter Overland 1970’s Brochures

Icon To the Roof of the World 19711971 – Trans-Asia – To the Roof of the World Icon Flyer Trans Africa Adventure(undated but early 1970s) – Two sided Flyer – Asia and Africa Overland Brochure Africa 1971 72(published July 1971) – Trans Africa late 1971 to early 1972
(Cover photo from the first Trans Africa – December 1969 to April 1970)
Icon To the Roof of the World 19721972 – Trans-Asia – To the Roof of the World Brochure - Trans Africa 1972(published January 1972) – Trans Africa Icon South America Reconnaissance Mission 1972 Booking Form.jpg1972 – South America Reconnaissance Expedition – Booking Form
(A copy of the brochure for the 1972 South and Central America Reconnaissance Expedition has not been located.  The 1976 brochure below was based on the original brochure.)
Icon Brochure 1975 Asia1975 – Trans-Asia ‘To the Roof of the World’ Brochure - South America1976 – South America
(Based on the brochure for the Reconnaissance Expedition, December 1972)
Icon Encounter Overland Brochure 1976 (Asia)1976 – Trans-Asia Brochure 1977 Asia1977 – Trans Asia Icon Encounter Overland Brochure 1977 (US Version)1977- expeditions and some Brief Encounters (for US market)
Brochure 1979 0 long hauls1978 – Asia, Africa and South America expeditions Brochure 1978 01978 – expeditions
(for US market)
Brochure 1978 0 compact version1978 – expeditions and some Brief Encounters
(for US market)
Icon Trans Africa Expedition with EO (by Trek Adventures, New York) 19791979 – Trans Africa expedition (with Encounter Overland) – brochure published by Trek Adventures, USA

Encounter Overland 1980’s Brochures

Encounter Overland 1990’s Brochures

Encounter Overland 2000’s Brochures

Line5

Brief Encounters

Line5

Brochure Inserts

Line5

Dates and Prices

1970s

Icon Encounter Overland Dates and Prices Trans Asia 1974 UK poundsTrans Asia 1974 UK£ Icon Encounter Overland Dates and Prices Trans Asia 1974 US dollarsTrans Asia 1974 US$ Icon Encounter Overland Dates and Prices Trans Asia 1974 A dollarsTrans Asia 1974 A$
Icon Encounter Overland Dates and Prices Trans Africa 1974 UK poundsTrans Africa 1974 UK£ Icon Encounter Overland Dates and Prices Trans Africa 1974 US dollarsTrans Africa 1974 US$ Icon Encounter Overland Dates and Prices Trans Africa 1974 A dollarsTrans Africa 1974 A$
Icon Encounter Overland Dates and Prices Latin America 1974 UK poundsLatin America 1974 UK£ Icon Encounter Overland Dates and Prices Latin America 1974 US dollarsLatin America 1974 US$ Icon Encounter Overland Dates and Prices Latin America 1974 A dollarsLatin America 1974 A$
Icon Encounter Overland Brochure 1974-75Asia, Africa and South America 1974/1975 Icon Dates and Prices 1975:1976 (German version)Asia, Africa and South America 1975/1976 (German version)
Icon Encounter Overland Dates and Prices London to Kathmandu 1976London to Kathmandu 1976 Icon Encounter Overland Dates and Prices Kathmandu to London 1976Kathmandu to London 1976
Icon Encounter Overland Dates and Prices London to Johannesburg 1976London to Johannesburg 1976 Icon Encounter Overland Dates and Prices Johannesburg to London 1976Johannesburg to London 1976
Icon Encounter Overland Dates and Prices Barranquilla to Buenos Aires 1976Barranquilla to Buenos Aires 1976 Icon Encounter Overland Dates and Prices Buenos Aires to Barranquilla 1976Buenos Aires to Barranquilla 1976
Icon Encounter Overland Dates and Prices Trans Asia 1977 US dollarsTrans Asia 1977 US$ Icon Encounter Overland Dates and Prices Trans Africa 1977 US dollarsTrans Africa 1977 US$ Icon Encounter Overland Dates and Prices South America 1977 US dollarsSouth America 1977 US$
Icon Dates and Prices 19771977 Icon 1977-78 Brochure (Aus$s)1977 / 1978 AUS$ Icon Dates and Prices 1977 (by EO San Francisco)1977 (produced by EO San Francisco)
Icon Dates and Prices 1978 (Rand)1978 SA Rand Icon Dates and Prices 1978 (UKP)1978 UK£ Icon Encounter Overland Dates and Prices Brief Encounters 1979-1980 UK poundsBrief Encounters 1979/1980 UK£

1980s

Icon Encounter Overland Dates and Prices 1980 UK pounds1980 UK£ 1980 Icon Encounter Overland Dates and Prices 1980 US dollarsUS$ Icon Encounter Overland Dates and Prices 1983-1984 A dollars NZ dollars1983/1984 A$ NZ$

1990s

Icon Dates and Prices Sept 1990 to 1992September 1990 to 1992 (UK£) Icon Dates and Prices 1992-931992 to 1993 (AU$) Icon Dates and Prices 1992-1993 (UKP)1992 to 1993 (UK£)
Icon Dates and Prices 1993-1994 (UKP)1993 / 1994 (UK£) Icon Dates and Prices 1994 to 1995 (UK pounds)1994 / 1995 (UK£) Icon Dates and Prices The South China Sea to the Roof of the World 19941996/1997 – South China Sea to the Roof of the World

Line5

Nomad Life

Films and Slideshows

These films have been transferred from celluloid to VHS tape and then digitised so they are not high quality.

Icon for film 'To the Roof of the World'

HELP PLEASE
Encounter Overland produced a promotional film of a London to Kathmandu expedition which departed in late 1969. The film was titled ‘To the Roof of the World’.
No copy of the film has been located. If you know where a copy might be please get in touch through the Contact page.

Good and Dusty South & Central America Reconnaissance Expedition
This film was made on Encounter Overland’s South & Central America Reconnaissance Expedition which started in December 1972.
(This version of the film includes footage of the shooting of Swedish cameraman Leonardo Henrichsen on 29 June 1973 in Santiago. A version without this footage was shown at promotional events.)
The Planned Wilderness

The Planned Wilderness
A film made in 1982 on an Encounter Overland East Africa and Mountain Gorilla Safari.

Trans-Africa Slide Show
The slideshow used to promote the Africa Overland showing scenes from a northbound expedition.

Flyers Promoting Film Evenings

Icon Film evening flyer EO Johannesburg 19771977 – Johannesburg Icon Film Show Flyer San Francisco Office (Jan-Mar 1977)1977 – January to March – San Francisco Icon Film Show Flyer San Francisco Office (Mar-Jun 1977) original1977 – March to June – San Francisco
1986 –  Australia

Line5

Interviews and Presentations

These films were made on a 1992 promotional tour of Australia by Tony Jones.

Icon Tony Jones Derek Taylor Tony Jones talking about Encounter Overland with Australian Travel Journalist, Derek Taylor (1992)
Icon Tony Jones Travel Agents Tony Jones talking to Australian travel agents about Encounter Overland (1992)
Icon Tony Jones Steve Vizard Tony Jones appearing as a guest on the Steve Vizard Show (1992)

Line5

Posters, Stickers, Flyers, Calendars etc

Posters and Stickers

This is a collection of the various stickers and posters Encounter had over the years.

Encounter Overland sticker
Where there's a wheel there's a wayPoster ‘Where there’s a wheel there’s a way’ Where there's a wheel there's a way - stickerSticker Truck sketchInvolve yourself sketch
'The Adventure Machine' Transfer‘The Adventure Machine’ Adventure machine stickerAnother Adventure Machine logo
EO Man with binocularsThe Binoculars Man (otherwise known as the ‘where the fuck are we’ logo) Icon Promotional Flyer (by Jill Richardson) originalPromotional Flyer – three continents (undated) Icon Encounter Overland Pamphlet 1976Promotional Flyer – three continents (1976)
Icon Africa routes posterAfrica routes poster Asia Poster (Circa 1980) (David Hunter)Asia routes poster South America poster (circa 1980) (David Hunter)South America routes poster
Established 1964 logo Icon Encounter Flyer 1994Encounter Overland flyer – 1994 Icon Encounter Flyer - late 1990sEncounter Overland flyer – late 1990s
Himalaya Overland LogoHimalaya Overland logo

Calendars

Calendar 1976:77 - Africa Trucks on ferry CAR
This is the cover of a 1976/1977 Calendar. Two RLs (TMJ151K (left) and UPX85K (right)) on a Central African Republic ferry. The photo was taken on a Joburg-London trip in 1973 led by Ray Wolfe, Clive Imrie and Mark Neilson (aka Kiwi). (Photo provided by Annette Leutert.)
Calendar Cover 1994 1994 Calendar

Line5

Himalaya Overland and Sundowners Overland

These are the Himalaya Overland and Sundowners Overland brochures which have surfaced so far.

If anyone holds copies of other brochures dating from the time Encounter started operating coach overlands either under the Himalaya Overland or Sundowners names please get in touch using the information on the Contact page.

Icon Himalaya Overland Brochure 1983Himalaya Overland 1983
(with booking form)
Icon Himalaya Overland Christmas Moghul Tour 1984Himalaya Overland Christmas Moghul Tour 1984 Icon Himalaya Overland 1984-85Himalaya Overland 1984/1985
Icon Sundowners Overland Odysseys 1986-87Sundowners Overland Odysseys 1986/1987 Icon Sundowners Overland 1989Sundowners Overland 1989 Icon Sundowners Overland 1990Sundowners Overland 1990
Icon Sundowners The Himalaya (Sept 1990 - Dec 1991)Sundowners The Himalaya (Sept 1990 – Dec 1991) Icon Sundowners The Trans Siberian Railway 1991Sundowners The Trans Siberian Railway 1991 Icon Sundowners Trans Siberian Railway 1993Sundowners The Trans Siberian Railway 1993

Line5

Encounter Brochures
(from 2001 – operated by Dragoman)

These are the four brochures produced by Dragoman after it took over the Encounter brand name in 2001.

Icon Encounter Brochure 2001-2002 2001/2002 Icon Encounter Brochure 2002-2003 2002/2003
Icon Encounter Brochure 2003-2004 2003/2004 Icon Encounter Brochure 2004-2005 2004/2005