Promotional Material

This is a collection of promotional material produced by Encounter Overland for its range of expeditions starting in 1964. The collection also includes brochures promoting Himalaya Overland/Sundowners Overland tours from 1982.
Newspaper AdvertisementsEncounter Overland expeditions were first advertised in the major British newspapers. Newspaper advertising continued throughout the years Encounter operated. Samples of these advertisements are included here, starting with an advert for the first Encounter Overland expedition in 1964.
Encounter Overland brochures – This is (probably) the complete set of Encounter Overland brochures – starting with the earliest brochures sent to people responding to the early newspaper advertisements for the expeditions, through to the glossy brochures of later years for display in travel agents. There are also copies of the Nomad Life pamphlet which was produced mostly in Johannesburg to promote the expeditions. There is a copy of one Nomad Life produced in Kathmandu. (The years some of the early brochures were produced has been a bit difficult to determine. If there are errors please send corrections via email as per the Contact page. And anyone has missing brochures or any other promotional material, please also get in touch.)
Brief Encounters brochures – For a time Encounter Overland produced stand-alone pamphlets for shorter expeditions known as Brief Encounters. These expeditions were later included in the main brochures.
Promotional Films – Encounter Overland produced a small number of promotional films. The earliest film, To the Roof of the World, filmed on a 1968 Asia overland by filmmaker Mike Casey, has been lost but was used in the early days in promotions for Encounter Overland. The two films which have survived include Good and Dusty shot on the first South and Central America expedition in 1972/1973; and The Planned Wilderness, a film about East African wildlife (including the Mountain Gorillas) was filmed in 1982 on an Encounter Overland East African safari. Also included is the slide show of an Africa northbound expedition shown on promotional evenings which has been converted to a short film.
Interviews and Presentations – Encounter Overland’s founder and Managing Director Tony Jones did a promotional tour of Australia in 1992. He gave talks to travel agents, was interviewed by Australian travel journalist Derek Taylor and appeared on the Steve Vizard Show, a television talk show.
Posters, Stickers and Flyers – Various stickers, flyers, posters and calendars including a slightly risque Calendar produced in 1994 are displayed here.
Himalaya Overland and Sundowners Overland Brochures These are brochures produced for Himalaya Overland and Sundowners Overland tours.
Brochures for Encounter expeditions operated by Dragoman – Lastly, there are the four Encounter brochures produced by Dragoman after it took over the Encounter name in 2001 and operated Encounter branded adventures alongside its own product.


Newspaper Advertisements

These are samples of newspaper advertisements placed in major United Kingdom newspapers. These advertisements appeared in newspapers probably on average around five out of every seven days. (Apart from 1964 and 1967, click on each image then scroll down to see multiple advertisements.)
Icon 19640217 The Times - February 17, 1964
Icon 1967 Newspaper Advertisements for expeditions
Icon 1960s Advertisements
1968 and 1969 Newspaper Advertisements
Icon 1970s Advertisements
1970s Newspaper Advertisements
Icon 1980s Advertisements
1980s Newspaper Advertisements
Icon 1990s Advertisements
1990s Newspaper Advertisements


Encounter Overland Brochures

Encounter Overland 1960’s Brochures

Icon London to Calcutta 1968
London to Calcutta 1968
Brochure 1969 Expedition to India Kashmir and Nepal
Expedition to India, Kashmir and Nepal – 1969
Icon Booking Form - London to Calcutta Trips 1968
London to Calcutta 1968 Booking Form
Icon Booking Form - 1969
Booking Form 1969
Icon High Atlas and Sahara 1968
Reconnaissance Expedition to High Atlas and Sahara 1968
Brochure - High Atlas and Sahara
Expedition to High Atlas and Sahara (undated)
Icon High Atlas and Sahara 1968
Trans-Sahara Expedition to the Yankari Game Reserve, Lagos, the Upper Reaches of the Niger and Timbuktu 1969
(expedition did not eventuate)
Icon First Africa Reconnaissance Trip 1969 - Brochure
Reconnaissance Expedition to South Africa 1969
A departure date of 11 October 1969 is advertised, but the first Africa expedition actually departed
31 January 1970
Icon South East Asia Recce Expeditions
1st and 2nd Recce Expeditions to South East Asia (Malaya, Thailand, Laos and Cambodia) Nov/Dec 1969

Encounter Overland 1970’s Brochures

Icon Flyer Trans Africa Adventure
Two sided Flyer – Asia and Africa Overland (undated but early 1970s)
Icon To the Roof of the World 1971
Trans-Asia – To the Roof of the World 1971
Brochure Africa 1971 72
Trans Africa late 1971 to early 1972 (published July 1971)
Cover photo from the first Trans Africa – December 1969 to April 1970
Icon To the Roof of the World 1972
Trans-Asia – To the Roof of the World 1972
Brochure - Trans Africa 1972
Trans Africa (published January 1972)
Icon Overlanders Guide to Connecting Travel 1972.jpg
The Overlanders Guide to Connecting Travel 1972
Icon South America Reconnaissance Mission 1972 Booking Form.jpg
South America Reconnaissance Expedition 1972 – Booking Form
Nomad Life (Joburg) 1973-02
Nomad Life Joburg
February 1973
Nomad Life (Joburg) 1973-05 06
Nomad Life Joburg
May, June 1973
Nomad Life (Joburg) 1973-07 08
Nomad Life Joburg
July, August 1973
Nomad Life (Joburg) 1973-09 12
Nomad Life
Sept to Dec 1973
Nomad Life (Joburg) 1974-04
Nomad Life

April 1974
Icon Brochure 1975 Asia
1975 Trans-Asia ‘To the Roof of the World’
Icon Encounter Overland Brochure 1974-75
Asia, Africa, South America Brochure with Dates and Prices 1974-1975
Nomad Life (Joburg) 1975-01
Nomad Life
January 1975
Brochure - South America
1976 South America brochure
Based on the brochure for the Recon Expedition of
December 1972
Map South America
Map attached to South America brochure
Icon Encounter Overland Brochure 1976 (Asia)
Trans-Asia 1976
Brochure 1977 Asia
Trans Asia 1977
Icon Dates and Prices 1977

Dates and Prices 1977
Icon 1977-78 Brochure (Aus$s)

1977/1978 Dates and Prices (AU$)
Brochure 1979 0 long hauls
1978 Asia, Africa and South America expeditions
Brochure 1978 0
1978 – expeditions
This brochure appears to have been published for a primarily US audience.
Brochure 1978 0 compact version
1978 – expeditions and some Brief Encounters
This brochure appears to have been published for a primarily US audience.
Icon Dates and Prices 1978 (Rand)

Dates and Prices 1978 (Rand)
Icon Dates and Prices 1978 (UKP)

Dates and Prices 1978 (UK£)
Icon Dates and Prices 1979

Dates and Prices 1979
Nomad Life (Kathmandu) 1979
Nomad Life
Kathmandu 1979

Encounter Overland 1980’s Brochures

Brochure 1980 0
Icon All Africa Expedition Brochure 1981
All-Africa 1981
Icon Trans Amazon Expedition Brochure 1981
Trans-Amazon Expedition 1981
Brochure 1981 82 0
1981 (Sept) to 1982 (Aug)
Brochure 1982 0
Brochure 1983 84 0
Brochure 1984 85 0
Brochure 1985 86 0
Brochure 1986 87 0
Brochure 1987 88 0
Brochure 1988 89 0
Brochure 1989 90 0

Encounter Overland 1990’s Brochures

Brochure 1990 91 0
Icon Encounter Overland Brochure 1991 92
Brochure 1992 93
Icon Dates and Prices Sept 1990 to 1992
Dates and Prices Sept 1990 to 1992 (UK£)
Icon Dates and Prices 1992-93
Dates and Prices 1992/93 (AU$)
Icon Dates and Prices 1992-1993 (UKP)
Dates and Prices 1992/93 (UK£)
Icon Encounter Overland Brochure 1993 - 1994
Brochure 1994 95 0
Icon Brochure 1995-1997
1995 to 1997
Icon Dates and Prices 1993-1994 (UKP)
Dates and Prices 1993/94 (UK£)
Icon Dates and Prices 1994 to 1995 (UK pounds)
Dates and Prices 1994/95 (UK£)
Icon Newsletter 1996 Volume 1
Newsletter 1996 Volume 1
Brochure 1997 98 0
Icon Encounter Overland Brochure 1998-99
Brochure 1999 00 1
Icon EO 25 Years in South & Central America
Insert to 1997/1998 brochure advertising 25 years in South and Central America
Icon ENFLASH Autumn 1999
ENFLASH Autumn 1999

Encounter Overland 2000’s Brochures

Icon Encounter Overland Brochure 2000-01


Brief Encounters

Icon 3 Weeks in East Africa 1976
3 Weeks in East Africa
(15 July 1976 ex Nairobi)
Icon East Africa Safaris Brochure 1976
East Africa Safari 1976
(ex Nairobi)
Icon East Africa Safaris Brochure 1977
East Africa Safari 1977
(ex Dar-es-Salaam)
Icon Brief Encounters 1978:1979
Shorter Expeditions and Action Holidays with Encounter Overland 1978/1979
Brief Encounters 0
Brief Encounters (late 1970’s/early 1980’s)
Trans Borneo 1993 i
Trans-Borneo Recon Expedition 1993
Icon Gypsy Flyer 1977
Gypsy Flyer 1977
Gypsy Flyer


Films and Slideshows

These films have been transferred from celluloid to VHS tape and then digitised so they are not high quality.
Icon for film 'To the Roof of the World'
Encounter Overland produced a promotional film of a London to Kathmandu expedition which departed in late 1969. The film was titled ‘To the Roof of the World’.
No copy of the film has been located. If you know where a copy might be please get in touch through the Contact page.
Good and Dusty
South & Central America
This film was made on Encounter Overland’s South & Central America Reconnaissance Expedition which started in December 1972.
(This version of the film includes footage of the shooting of Swedish cameraman Leonardo Henrichsen on 29 June 1973 in Santiago. A version without this footage was shown at promotional events.)
The Planned Wilderness
East Africa
A film made in 1982 on an Encounter Overland East Africa and Mountain Gorilla Safari.
Trans-Africa Slide Show
The slideshow used to promote the Africa Overland showing scenes from a northbound expedition.
Flyer for promotional evenings


Interviews and Presentations

These films were made on a 1992 promotional tour of Australia by Tony Jones.
Icon Tony Jones Derek Taylor
Tony Jones talking about Encounter Overland with Australian Travel Journalist, Derek Taylor (1992)
Icon Tony Jones Travel Agents
Tony Jones talking to Australian travel agents about Encounter Overland (1992)
Icon Tony Jones Steve Vizard
Tony Jones appearing as a guest on the Steve Vizard Show (1992)


Posters, Stickers, Flyers, Calendars etc

Posters and Stickers

This is a collection of the various stickers and posters Encounter had over the years.
Encounter Overland sticker
Where there's a wheel there's a way
‘Where there’s a wheel there’s a way’
Where there's a wheel there's a way - sticker

Truck sketch.jpg
‘Involve Yourself’ sketch
'The Adventure Machine' Transfer

The Adventure Machine Sticker
Adventure machine sticker.jpg
The Adventure Machine Sticker
EO Man with binoculars
The Binoculars Man (otherwise known as the ‘where the fuck are we’ logo)
EO - we rediscover 3 continents.jpg Flyer designed by Jill Richardson 0
Flyer designed by Jill Richardson
Icon Africa routes poster
Africa routes poster
Asia Poster (Circa 1980) (David Hunter)
Asia routes poster
South America poster (circa 1980) (David Hunter)
South America routes poster
Established 1964 logo Himalaya Overland Logo
Himalaya Overland logo
Icon Encounter Flyer 1994
Encounter Overland Flyer – 1994
Icon Encounter Flyer - late 1990s.jpg
Encounter Flyer – late 1990s


Calendar 1976:77 - Africa Trucks on ferry CAR
This is the cover of a 1976/1977 Calendar. Two RLs (TMJ151K (left) and UPX85K (right)) on a Central African Republic ferry. The photo was taken on a Joburg-London trip in 1973 led by Ray Wolfe, Clive Imrie and Mark Neilson (aka Kiwi). (Photo provided by Annette Leutert.)
Calendar Cover 1994
1994 Calendar


Himalaya Overland and Sundowners Overland (post-1982)

These are the only Himalaya Overland and Sundowners Overland (post-1982) brochures which have surfaced so far.
If anyone holds copies of other brochures dating from the time Encounter started operating coach overlands either under the Himalaya Overland or Sundowners names please get in touch using the information on the Contact page.
Icon Himalaya Overland Brochure 1983
Himalaya Overland 1983
(with booking form)
Icon Himalaya Overland Christmas Moghul Tour 1984
Himalaya Overland Christmas Moghul Tour 1984
Icon Himalaya Overland 1984-85
Himalaya Overland
Icon Sundowners Overland Odysseys 1986-87
Sundowners Overland Odysseys
Icon Sundowners Overland 1990
Sundowners Overland 1990


Encounter Brochures (from 2001 – operated by Dragoman)

These are the four brochures produced by Dragoman after it took over the Encounter brand name in 2001.
Icon Encounter Brochure 2001-2002
Icon Encounter Brochure 2002-2003
Icon Encounter Brochure 2003-2004
Icon Encounter Brochure 2004-2005